“They'll pick it up on the phone.”
They will. On your leads, at your deal size, at whatever their close rate is while they're learning.
How many live calls does a new rep burn before they stop losing the ones they should have won? I'm not going to put a number there — it would be someone else's number, off someone else's floor. You already know yours, and it's the only one that decides this.
A drill is four minutes. The prospect holds its position and only opens when the rep genuinely earns it, so the first dozen times someone runs a price objection badly, it isn't happening on a deal you were going to win.
“I listen to calls.”
Some of them. Rarely the one that mattered, and never in time to change it.
And listening tells you what happened, not what the move was. You can hear a call go cold without being able to name the sentence that cooled it — which is why coaching from recordings so often comes out as be more confident.
Closer grades against an answer key. Every rep ends with a score out of ten and a coach that walks the transcript back to the turn where the call turned. The prospect carries a hidden conviction score from 0 to 10 — the rep never sees it, so there is nothing to perform for. It moves when they earn it, and it goes colder when they discount or stall.
“Half of them wash out anyway.”
That's the expensive part, and it's expensive because the gap only shows up on live pipeline, months in.
Exam mode is a scored run with nothing given away until the end: one shot at a full call, a number at the bottom. Run it in week one instead of month five and the rep finds out what they are weak at while it is still cheap to fix — on a drill, not on your pipeline.
Four modes, and they're different jobs. Drill is one objection on repeat. Sim is a full call where objections surface in layers, the way they actually arrive. Exam is scored, silent until the end. Study reveals how the play was really run once the rep has had their attempt. Text, push-to-talk, or a fully live voice call when they need to say it out loud.
“So where's the manager's dashboard?”
There is a team, a roster, one bill, and a per-person view of how everyone is doing. What there is not, and will not be, is a ranking. I would rather you read both halves of that here than find them out on the third call.
Half of it now exists, and the other half never will. Organizations shipped: a roster you administer, invitations and roles, one company card, a shared credit wallet, and a per-person cap so one rep cannot drain the floor's month in an afternoon. You will also see exactly what each person spends.
You see, per person, how much they are practising and how they are getting on with it. What you do not see is a single word anyone said. There is no transcript here and no route to one — how somebody handled an objection at 11pm on a Tuesday is practice, and it stays theirs. The table is sorted by who practised most, not by who scored highest, and that is deliberate: a roster ranked by score is a scoreboard, and a rep who knows they are ranked stops practising the thing they are worst at, which is the only part that was ever worth paying for.
If you want to see an actual call, the rep sends it to you — a single attempt, by a link they mint themselves. That is the only route from their practice to your inbox and it runs through them.
One thing worth saying plainly on a page that is selling you this: these are practice scores, not job performance. Coaching from them is what they are for. Deciding who to keep is not, and that is a line we would rather draw here than leave you to find.
Here is the whole of it, both columns: