91 objections, every one of them said out loud on a recorded call, sorted into the nine shapes they keep arriving in. Each page is the technique that handles it — and a drill so you can run it rather than read it.
“It's more than I was looking to spend.”
The stall12“Let me think about it and get back to you.”
Authority12“I'd have to run it by my wife first.”
Timing13“Now's just not a good time for us.”
Risk8“What if I sign up and it doesn't work out?”
Skepticism8“How do I know this actually works?”
Do it myself5“I could probably figure this out on my own.”
No value5“I don't really see what I'd get out of it.”
Trust4“I got burned by the last guy who promised this.”
Reading an objection is not running one.